Meet your clinic’s athlete

By Austrian standards, Joi Hoffmann, as he is fondly called by his friends, was a late bloomer - he started skiing at four and freeriding at 14. He was also a bit of an outcast, dabbling in 'Big Foot skiing', a ski disciple he still romanticizes. Luckily he found a copy of Matchstick Productions Ski Movie 1 and was restored to sanity by falling in love with free skiing. Joi now travels around the world making his own ski films with his company, Whiteroom Productions - not bad for a kid who skied half his life in hand-me-down gear. The self-professed computer nerd, who is still often found playing his Gameboy, is also known for his obsessive Google Earth planning that sometimes leads him to dubious ski lines in very remote areas. With such an imaginative and creative mind, Joi’s only limit is time. Growing up in a country with no mountains and dreaming of the Alps, half-Swiss, half-Dutch, Loïc Isliker found his lifelong passion of skiing on family holidays to Switzerland. A steeps skier and filmmaker, Isliker began making ski edits of himself at age 14, and has grown into an accomplished cinematographer and filmmaker, collaborating with global brands and being featured on national television and in film festivals around the world, including the 2025 Arc’teryx Presents: Going East. Isliker gets the most charge out of the post-adventure moment — “the realization that as humans, we are so small, yet we can have incredible, fleeting experiences in the vastness of nature.” Working through hours of footage in the editing suite lets him capture, relive, and curate those moments into stories that ripple beyond his own experiences and out into the world of mountain culture. Always with an ear out for the perfect music, Isliker has an holistic sense of both skiing and film-making, revelling in all the components that make the experience rich, from the planning and research, to the moment, to inhabiting the afterglow.

Loïc Isliker

Meet your clinic’s athlete

Johannes Hoffmann